@SaltyDawg85: you kind of missed the point of this piece, I believe. No one said anything about food having to equate to happiness. The truth is food is a BIG part of who we are culturally, and socially. And what is "bad stuff" according to you? That's all relative within the framework of an individuals own belief systems. What may be "bad" to you, may be completely acceptable for others. Again - you may have never come as far as you have by having a much less rigid outlook, but this is your own personal experience. Most people don't have that type of willpower, or desire to be so inflexible.